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Thomson Reuters Offers Professional Societies and Associations Five Tips To Make the Most of Their Meeting Content

Philadelphia, PA, London, UK, December 1, 2011 — Relying on a traditional meeting model isn't enough for professional organizations to maximize the valuable content from their meetings and leverage continued opportunities for attendee collaboration.

Lasting Impressions: Best Practices for Maximizing Meeting Content, a new white paper from Thomson Reuters, outlines five ways that professional societies and associations can make the most of their meeting content and open new revenue streams by making content available online.  In today's interconnected world, it is more important than ever to expand the reach of content in order to satisfy the needs of members and enrich the meeting experience.

"Meetings and conferences are a valuable part of the membership experience for organizations and members alike," said Keith MacGregor, executive vice president at Thomson Reuters. "Organizations that stick to the traditional model of engaging with attendees only before and during an event are missing out on a key opportunity to provide a truly meaningful experience for their members while realizing new sources of revenue for themselves."

Best practices for professional societies and associations to make the most of their meeting content include:

  • Think outside the text: create a multimedia archive of meeting materials on your website.
  • Make sure the meeting archive portion of your website is easy to use and search.
  • Decide how much of your dynamic content is free to members and how much should be pay-per-view.
  • Promote your hosted meeting content to members.
  • Use social networks to nurture the connections members make at meetings.

More details about how organizations can put these tips into action are available in the white paper, which is free to download at

The research community is becoming increasingly global and it is essential for organizations to demonstrate their value and save costs while increasing their profile amongst members and potential members across the globe. Lasting Impressions: Best Practices for Maximizing Meeting Content is the first white paper from Thomson Reuters for professional meeting planners.

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